Do you want to market your brand on Instagram at low costs? Use the best tools for Instagram marketing and grow your business. Being one of the most used social media applications with over a billion users, Instagram is the ultimate platform to market your business. Don’t know about the tools for Instagram marketing? Don’t worry, we will show you the best tools for Instagram marketing in this blog post.
How can Instagram marketing prove beneficial for a business?
It is often hard for small businesses to market their brand by investing in different organizations. They even get left behind in the online market because of their low budget. For these businesses, social media marketing can be a cost-effective and promising solution for a successful business. Instagram marketing is an affordable and effective way of growing your business. With the right tools and skills, you can also take your brand to heights.
What are the best Instagram marketing tips for businesses?
Instagram marketing is an efficient and cheap way to enhance your business growth but it is not as easy as it seems. Instagram marketing takes a lot of time, effort, and skills. But whoever masters this skill, can improve their business growth and display it as a brand. Let Number9 demonstrate the most exclusive Instagram marketing tips for businesses so you can enhance your brand image instantly.
Use a business account on Instagram
If you want to market your brand on Instagram, then the first and most essential thing to do is to create a business account. Creating a business account on Instagram is a simple process. You can create your business account by going to Settings and clicking on Switch to Business Profile. A business account on Instagram can offer you a lot of benefits. It lets your followers visit your website right from your Instagram page with the contact button. This way, you can increase your website visits. On a simple Instagram public page, you need Facebook advertising tools to create and publish your Instagram ads. But with a business profile, you can do that without using Facebook’s advertising tools.
A business profile also lets you access your Instagram analytics. This way, you can provide the stats about the engagement, reach, and revenue of your Instagram posts.
Define your goals properly
A lot of people market their brand on Instagram without setting any goals. They always go in loss. If you want to get the best out of your Instagram marketing campaign, then you should define your goals. How can you reach a destination if you do not even know where you are going? Defining your Instagram goals lets you decide what you want from your marketing campaign. An effective Instagram marketing strategy can help you define and achieve your goals. Before starting your Instagram marketing campaign, define what you want; create a new online presence, establish your brand as the conqueror, boos brand awareness, or get new leads. Define your goals and reach your expectations. Number9 Instagram marketing company can help you define your goals and get the best results for your business.
Target an audience
Instagram has more than a billion users and not all of them have the same taste for everything. Some people like sports, some like the news, and some like fashion, etc. With these many tastes, how can you know that your audience will like your business at all? By targeting your audience on Instagram. You can consider factors like age, location, gender, taste, and pain points to determine your target audience. By reaching your target audience, you can showcase your business cost-effectively. As you know what your audience likes and what they don’t, you can give offer your brand services or products to help them out.
Run a competitive analysis
You are not the only one running an online business. The online competition is hard and there are many businesses competing to get ahead of you. With only a single mistake, you can get left behind and lose your brand power. Analyzing your competitor’s strategy can prove effective in making the right decision for your marketing campaign. It is an astonishing way of staying ahead in the online market. When you know what your competitors are doing to compete in the online market, you can analyze their strategies and come up with a better one to stay ahead of them.
Optimize your business profile
Instagram lets you describe your business on your Instagram profile page in 150 words. In those 150 words, you need to describe the products/services you provide, what you want to sell, why should people take interest in your brand, and convey your brand personality in such a way that it creates a fascinating first impression of your visitor’s eyes. That might be a lot to ask in a small section but if you have enough marketing skills, then you can allure your viewers into reaching your brand and becoming your actual customers. There are also other sections where you can add your information that your potential customers should see. You can write a username and an AKA name (30 characters each), add your website URL, category, contact, and call-to-action buttons. If you fill these sections wisely, then they can help you get a lot of followers.
What are the best tools for Instagram marketing?
There are a lot of tools for Instagram marketing. Number9 has picked out some of the best for your business growth.
Pablo
Pablo is a free Instagram marketing tool that can help you create social media posts without the help of any designer bandwidth. People always like captivating and attractive pictures. You can use Pablo to create collaterals for your Instagram account. These types of images gain a lot of attention on Instagram. With the Pablo Instagram marketing tool, you can even upload your own images that you edit with the application. With a series of fonts, graphics, and logos, you can create an astounding image of your brand. Pablo offers more than 50,000 royalty-free pictures to create your own design.
Gleam
Gleam is a popular Instagram marketing tool efficient for driving engagement and increasing leads by running different contests on social media. It is a premium Instagram marketing tool that costs $10 per month with a 14-day free trial. Who doesn’t want to engage a larger audience and generate more leads? Every marketer uses different ways to do that. One of the best ways to do it is to run an online contest. People love to participate in these types of contests and a marketer can get a lot of benefits from it if they have enough skills. You can run your social media contests and competitions on Gleam. By integrating it with your brand profile, you can run interesting contests, run free giveaways, and host different competitions for your followers.
Iconosquare
Iconosquare is a premium Instagram marketing tool that can help you monitor your business strategy, revenue, and other stats. It costs $29 per month with a 14-day free trial. The main purpose of using Iconosquare is to manage your business analytics effectively. You can run an effective Instagram marketing campaign using your analytics. By knowing your audience engagement, revenue, and other stats, you can make the best decisions to reach your expected goals and grow your business. One of the main benefits of this tool is that you can identify Instagram influencers to promote your brand on Instagram.
Tools for Instagram marketing: LeeTags
LeeTags is a free Instagram marketing tool that is very helpful in analyzing top and relevant hashtags by generating hundreds of relevant hashtags. You can copy those hashtags and paste them into your Instagram posts. As hashtags help Instagram and your audience define your brand, you can use the right ones for your posts. LeeTags offers the best hashtags that fit your business category and can help you reach a larger audience. You can also use subcategory hashtags for micro-marketing. With LeeTags, you can save your search results, hashtag categories, and create your favorite hashtag list.
Tools for Instagram marketing: VSCO
VSCO is a free + premium marketing tool that you can use to edit your pictures and videos to upload on Instagram. The premium version of this tool costs $19.99 per year. What is the best way of capturing the attention of your audience? Uploading posts. The more captivating your post is, the more audience you will get. VSCO lets you use a number of filters and presets to make your audience stop and stare at your posts.
Conclusion
Instagram marketing has become an effective way of engaging more customers and generating more leads for your business. For small businesses, Instagram marketing is a gem. If one has the right tools and skills, then they can grow their brand equity and create a positive image of their brand. Number9 is an Instagram marketing company in Dubai that has already helped numerous businesses market their brand on Instagram. You can hire this top-notch Instagram marketing company to escalate your business.