As you can see, there are several important reasons to do SEO on a budget. First, it is more beneficial to focus on technical SEO rather than pay a high amount for paid ads. Also, consider your domain age and the costs of technical SEO. These are all great ways to boost your search engine rankings on a budget. In addition, local SEO on a budget is a great way to boost your business’s online presence during a recession.
Increased costs for paid ads
Advertising spending plunged by 60 percent in the years following the Great Depression, and it did not regain its pre-crash levels until the war ended. However, advertising agencies emphasized the foolishness of cutting back on promotion in these tough times, arguing that advertising could help lift the nation out of the depression. Despite this evidence, many businesses continued to view advertising as a waste of time and money, resulting in an increase in costs for paid ads.
Competition for advertising accounts grew fiercer, and many advertising agencies like Number9 reduced their high-paid employees. In response, they resorted to lowering commissions and wooed prospective clients away from rival agencies. As a result, several new agencies emerged, making headway despite the downturn. Some borrowed ideas from comic strips and tabloid newspapers and pioneered radio advertisements. Even today, radio advertising is still one of the most popular forms of advertisement.
Advertising was in a golden age in the 1950s. The end of World War II marked the end of the thrift-based consciousness. With the availability of credit, purchases could be made on “time.” In response, advertisers pushed consumers to buy. Advertising through Number9 is an effective tool to promote a brand and increase sales. However, it was largely unprofitable for advertisers during the Great Depression. Thus, increased costs for paid ads increased during this time.
Increased costs for technical SEO
The Great Depression had a few effects on the world of SEO. Technical SEO has become more important than ever. There’s a more competitive landscape, and content is king. Historically, discussions about SEO have tended to ignore the technical components of SEO. This is no longer the case. Technical SEO is as important as ever and the discussion is growing. Read on to learn more about the importance of SEO.
Increased costs for domain age
If you’re working on a budget, you probably don’t want to worry about increased costs for domain age. Google doesn’t give your domain age a great deal of value – in fact, an older website may actually rank better than one with a more recent domain. The only factor that Google does give a high level of importance is content freshness, so don’t worry about it.
Domain age only matters for the first two or three months of a site’s life cycle. Think of your domain age as a “power bar” or charge meter. If you update your site regularly and add fresh content, your charge will remain at 100. As the years go on, however, your domain age will deplete. Fortunately, there are some ways to counter this problem.