Mobile app affordability was once limited to large companies and organizations, but that era has long since passed. The process of creating a professional app for your company is simpler and less expensive than ever.
Building stronger connections with both current and potential customers can be done by using apps. If you’re considering creating an app for your business but are unsure if it’s the right move, don’t worry.
The main advantages of building a mobile app for your company have been described. You can start the development process as soon as you have a specific idea of what you want your app to accomplish.
1. Increase brand recognition
The ability of building a mobile app for business to increase brand awareness in conjunction with other marketing initiatives is one of their main advantages. Even more effective in this regard may be having a mobile app.
A mobile app puts your company’s brand front and center on the screens of customers’ mobile devices, whereas traditional awareness advertising campaigns frequently struggle to keep your brand top-of-mind with consumers.
Once a user downloads your app onto their device, you can be sure that they will come into contact with your brand several times per day, especially if you design built-in features that make it possible to interact with users regularly.
The average person uses their smartphone for about three hours and fifteen minutes each day, according to RescueTime.
If your company takes the time to develop an app, these are encouraging statistics.
2. Offer clients value-added services
Building a mobile applications are a perfect fit for the growing trend of digital accessibility, which is arguably the most significant business trend of our time.
Customers prefer not to place orders in person rather than over the phone. They prefer to place an order from the comfort of their couch by tapping with their finger.
They would prefer not to have to contact you via email regarding a customer service issue. They want to be able to use the chat feature in your application to speak with a member of your customer success team right away.
Keep in mind that the convenience goes both ways.
Previously, calling or emailing a customer was the most straightforward way to get in touch with them. A notification that shows up on their lock screen can now be sent, which is both less intrusive and more direct than sending them an email.
All of these factors work together to increase customer loyalty, which in turn helps make your company their favorite brand.
Speaking of loyalty, you can incorporate your company’s loyalty program into the app. Because they typically require the customer to enter the store with a punch card, traditional loyalty programs aren’t convenient.
What occurs if a customer enters your store without a punch card? They depart, at best, somewhat disappointed. At worst, they leave unhappy and upset.
By building a mobile app, you can avoid the unfortunate scenario mentioned earlier because, unlike customers who might forget to bring their smartphones anywhere, they almost never forget to bring their punch cards.
Mobile apps also give your customers 24/7 access to your business and its various programs.
3. Boost client involvement
There are numerous ways to get more customers involved with your company. Social media and email marketing are tried-and-true strategies, but neither one is as direct or personalized as push notifications.
You can schedule a push notification that pings your customers’ devices to alert them to any special mobile app offers your company is currently running that you know they’ll love.
When a customer makes an in-app purchase of your goods and services, you can also set up automations that prompt them to leave reviews or give ratings.
You have the chance to give users a more managed and comprehensive brand experience by developing an app for your company.
Though your brand is already technically present on your users’ screens thanks to your business website, it’s far too simple for them to become sidetracked by the numerous other tabs they have open. On the other hand, because users can only view one app at once when using a mobile device, apps allow you to facilitate distraction-free browsing.
How would you respond if a customer had a grievance about one of your goods or services, or even the app itself? mobile application streamlines efforts in customer service, which brings us to the following section.
4. Enhanced customer support
According to a report by Dimensional Research, 52% of consumers claim to have made a second purchase from a company following a positive customer service encounter.
We can all agree that providing excellent customer service is essential for a company to succeed. One of the most crucial components of providing excellent customer service is promptly responding to customers’ inquiries.
Your company should be able to offer a variety of helpful customer service features, including in-app messaging, call and call-back buttons, simple directions to your stores, RSVP capabilities, and of course, customer feedback options, with the help of the right building a mobile app development.
Additionally, mobile applications give your company another location to host a frequently asked questions page for both current and potential customers who are considering purchasing your products or taking part in your promotions.
5. Make your product or service better
The ability for everyone, from large corporations to mom-and-pop shops, to suddenly use website analytics data about their customers was one aspect of the rise of online stores that was so revolutionary.
In a similar vein, both large and small companies have the opportunity to use and create mobile applications to learn more about their users. For instance, you can access a user’s location through a mobile app if they enable location sharing with your app, which is not possible with a simple website.
You can examine behavioral data, such as what users search for most frequently, which FAQs they consume most frequently, and how long they spend on various pages within the app, in addition to the feedback users typically leave for you on the application (complaints, comments, and reviews).
If properly analyzed, all of this data can provide insights that can be used to improve the user experience (UX), plan marketing initiatives, and develop superior goods.
6. Boost earnings
Keeping in mind that we mentioned users could enable location sharing through your mobile application? This feature is more than just a different way to learn more about your customers’ geographic location.
You can actually configure push notifications to inform users of current local promotions and have them only take effect when they are physically close to your store. Targeted advertising campaigns like this increase foot traffic, which increases sales.
In contrast to websites, apps give your company more freedom to design more immersive and seamless shopping experiences, including everything from product discovery to safe, simple payments.
More people are willing to shop when there are fewer obstacles in their way.
The mobile age is here.
The fact that money follows the customer wherever they go is one of the reasons why both large and small brands once did everything in their power to open up shop in malls and other busy areas.
Online retailers, however, ensured that the heyday of malls is and has been waning for a while. Mobile apps, however, are currently upending e-commerce websites as the cycle repeats.
According to a report from eMarketer, 90% of internet users’ time in 2019 was spent using apps rather than websites.
Even without the additional consideration that many of your rivals are already investing time and resources to create mobile applications of their own, it is worthwhile to think about the potential advantages a mobile app could have for your business.
Investing in mobile apps paves the way for happier customers and better brand experiences.