One of the most critical elements of your landing page is the design. A landing page design agency must strike a delicate balance between underwhelming and overwhelming your visitors. Your click-worthy ads should lead to a page that is inviting and easy to navigate. The design should also avoid clunky layouts, distracting elements, and confusing content. You can also consider hiring Number9 for the best landing page design services. Listed below are some common mistakes people make when setting up their landing pages.
Avoiding sluggish loading of landing pages
Several factors contribute to the sluggish loading of landing pages. Most pages on websites contain multiple elements and features, which all contribute to the overall load time. Here are a few tips for reducing the loading time of your landing pages. Make sure that your page is optimized for speed. It’s important to make the landing page as fast as possible so that visitors can enjoy an excellent user experience.
Firstly, make sure your landing pages are responsive. Remember that 50% of website visitors are on mobile devices. Your landing pages should respond to different screen sizes. Secondly, use a call to action button. Make sure your headline is no more than five words. And lastly, include your company logo and white space in the design. Keeping the design simple and functional will ensure that it is easily readable and enticing to visitors.
Moreover, avoid utilizing long and complicated forms that require the user to unnecessary input information. Make sure to keep forms short and simple, and only ask for information such as name, email address, and phone number. You can also opt for free external hosting services such as Google Search Console. By following these tips, you can avoid a sluggish loading of landing pages and boost conversion rates.
Keeping the speed of your landing page optimized is essential for ensuring that visitors stay on your page for a longer time. Even small changes can cause your page to load slowly. Moreover, it is important to keep track of your landing page’s performance so that it can provide the best user experience. An expert like Number9 can help you design the best landing pages. For example, consider creating a headline that focuses on the aspect that is most important to your prospects. Using a headline that reflects these expectations can help increase your conversion rate by as much as 35%.
Keeping your message clear
When setting up landing pages, your primary focus should be delivering the content your target audience is looking for. Home pages are generally ineffective as landing pages because they don’t provide the content a reader is looking for. Focus on creating a page that speaks to a reader’s emotions. Explain the value of your offer and how it will help them. Then take help from Number9 to make sure your copy matches that tone.
Keeping your message clear is also very important when setting up landing pages. Make sure your copy is as concise as possible. You shouldn’t use too much copy. It should be clear about what the page is about. For example, if your page is meant to increase sales, keep it short and sweet. Avoid confusing content by using bullet points. Also, make sure the page is mobile-friendly and works well with various viewing experiences.
Content should be clear, concise, and to the point. The content on a landing page should set expectations in the mind of your audience. While some people believe that creative copywriting is a good idea, keep this practice to blog posts. Ultimately, your goal is to get a visitor to take action and not just look around. That’s where your copy comes into play. Keep your copy simple and direct, and your audience will thank you for it!
While the website is the epicenter of your online presence, your landing page serves as the hub where your target audience can explore your brand. It contains all of the information a potential client might need to make a decision. Usually, a website contains many pages, which are intended for different purposes. You can also host separate landing pages from your website if you wish. The primary purpose of landing pages is to convert potential clients to buyers.
Having a Q&A section
One of the first things that your audience will see when they arrive on your landing page is the headline. Your headline must grab the audience’s attention and encourage them to stay on your page. Depending on your offer, your headline can influence whether or not your audience participates in your offer or not. It’s therefore important to make your headline concise and easy to understand, or you risk losing potential customers.
Having FAQs on your landing page is a great way to answer common questions that your visitors might have. Before they make a purchase, visitors often have questions about your product. By making it easy for them to find answers to their questions, you can highlight vital information and reduce your bounce rate. For example, if you have a new product on your landing page, include a detailed FAQ section. This will help visitors better understand the product and make a more informed decision on whether to buy it or not.
While a simple logo and a short description of the product can be effective, a lack of information about the product will turn off potential customers. This is a mistake that can damage the credibility of your brand and decrease conversion rates. In the case of a software solution, you can make this decision with more confidence if you include case studies on your homepage. In addition, a user-friendly CTA button will allow people to make a risk-free decision about purchasing a product through your website.
If you want your users to convert into customers, make sure your landing page is focused on the benefits that they will receive from using the product. Feature innovative services and products that fit your needs are ideal. Campaign Monitor, for example, has a landing page that emphasizes the benefits to viewers, then leads them to a free trial of the product. This technique is proven to increase landing page conversion rates.
Having a secure payment link
When setting up landing pages, it’s vital to include a secure payment link. It’s important to provide both ease and security so that visitors can make a secure transaction. Otherwise, customers will abandon their carts, leaving you out of pocket. A secure payment link is also a good idea for international customers. This way, they can pay in their native language and currency. Additionally, it will protect sensitive payment information by using SSL certificates, which is the most popular online payment security technology.
Having too many form fields
The use of form fields on landing pages can help you generate more leads, but they can also hurt your conversion rate. The number of form fields on your page is directly related to your goal. If your goal is to generate mass leads, a small number of form fields might be enough. But if your goal is to qualify leads, a long-form may be intimidating. As a result, your visitors may abandon your landing page. Aim to strike a balance between the number of form fields and the number of net new leads.
In the world of conversion, readers have short attention spans, so you must make the most of these few seconds. It’s also important to minimize page friction, which is a key reason why visitors abandon web forms. Too many form fields and questions are common causes of page friction. Here are some tips to make your landing page easier to convert. You can use A/B testing to determine which form fields and questions improve conversion rates.
Use only the most important form fields. Too many mandatory fields will only increase friction and deter visitors. Focus on the three most important form fields: name, email address, and phone number. The rest can be left blank. Once you know your conversion rate, you can adjust your forms to maximize your conversion rates. If you don’t track your conversions, you’ll have no idea whether your campaign’s form fields are increasing or reducing your results.
You can use the information you collect in the form to personalize the content on your landing page. You can use their information to frame your follow-up conversations and develop lead nurturing campaigns. The goal is to convert visitors into leads, so don’t put too many form fields on your landing page. Balance the number of leads you generate with the information you need. This is called conversion rate. You need to increase conversion rates while maintaining a good balance between the volume of leads you want to generate.