Digital marketing and advertising seem like they are two different things, but in reality, they are not. Where we can consider going back in time and say we go back to the Advertising Boom which happened in the 1950s, where most of the people thought that advertisement is just another bubble.
What happened next shocked people, advertisers, and the world.
Consumers around the world were later influenced by the good looking advertisements via Radio, TV and Display marketing.
Talk about school kids going in the bus on their way to school, or moms driving to drop their kids off to the school or those dads that got up early in the morning by 9 am to get ready for their work and while on the way, and when listening to the radio.
We were literally bombarded with billboards on every corner of the road.
Every corner of the street, every roundabout whenever we go you just like looking at these billboards.
So what happened was a lot of people were influenced by these.
And when even there is no demand they had to purchase what had been shown to them.
That’s where marketing people made a lot of money.
Because you understood that they have to sell to the larger audience they have to market.
Display Advertising in Digital Marketing
So today in the digital landscape, a lot of people try to figure out how advertising works.
Where we see that digital has it taken over the traditional form of advertising.
We simply cannot ignore the fact that it is more powerful than I was ever before.
That’s why display advertising in digital marketing comes in.
Display advertising has still a long way to go.
Today Display Advertising in Marketing has been used prominently across different platforms.
We can take an idea when we search for something online, it immediately pops up on the very next web site visit.
And we are bombarded again with display advertising in digital marketing.
Where we see the ads are popping up right left and centre.
And once again it’s influencing us as consumers.
Digital Advertising Market
The digital advertising market is huge. We started back and 90 is with some display ads.
And then slowly graduated to social media networks such as Orkut.
Which enabled and opened the door to the digital advertising market.
Where for the first time digital advertising was done online.
And then came MSN Hotmail and Live Messenger.
Which further enhances our ability to communicate with each other.
As time passes by we see a growth in the digital advertising market.
Digital Advertising Market Size
When we talk about digital advertising market size, we have to compare two major benchmarks.
One which happened in 2005 and the other one double recorded in 2015.
Where we see the world population has grown from 6.5 billion to 7.4 billion.
And the internet users worldwide has increased from only 7% to a whopping 48%.
The digital advertising market size is definitely growing.
As we continue to see these numbers grow for Digital advertising market size.
A study conducted by the Global digital advertising size marketing company shows that the total revenue brother’s industry has increased significantly to about 65 billion US dollars.
Digital advertising market size is expected to grow to about 250 Billion US dollars by 2026.
Digital Marketing Advertising Strategies
Digital marketing advertising strategies can be so many but focusing on the ones that matter is more important.
Some digital marketing advertising strategies which you can adopt in 2020
We will be talking about these strategies in detail in a different article on its own.
As each one of these is valuable.
And having knowledge for each of these will only enhance your digital marketing advertising strategies.
Digital Marketing and Digital Advertising
Digital marketing and Digital advertising though they sound two different things but are not.
Both digital marketing and advertising is done with the same purpose.
Keeping in mind the goals and the KPIs of your company and your product or service.
When you decide to use digital marketing and digital advertising the first thing you should do is to understand where your audience is.
When you start by understanding your audience, you are headed in the right direction.
To know more about digital marketing and digital advertising drop your comments below and would be happy to answer any questions you have.