I didn’t want to use Google search to find my list of agencies because the H1 of the home page could have a significant impact on search engine rankings. I was aware that the search term I used would have a significant impact on the information I gathered. In order to accommodate two different sets of data, I chose two different options and cross-platform mobile development.
Directory of the Admin Bar Job Board
I already had a list of the URLs, so using the TAB Job Board Directory was a quick and simple way to compile the websites of about 100 different App Development agency.
I went through each of these websites individually and copied the H1 tag from the home page (and no, I didn’t just take the “biggest” headline; I double-checked to make sure it was the H1 on the page).
Search Engine Business Profile
I wanted to get some more comprehensive results because the Job Board is a pretty specialized set of data (all WordPress-focused agencies). I used Google Business Profiles rather than Google search because it would depend less on “keywords” and more on the type of business they had listed in their profile.
I selected 10 results from major global markets, including Los Angeles, New York, Chicago, Houston, Phoenix, London, and Sydney, to obtain a more comprehensive set of data.
Its H1 Data
Let’s look at the data first, and then I’ll provide some additional commentary on what I discovered—which was quite shocking—later in the article (be sure to read all the way to the end).
EDIT: This post has sparked some incredibly thought-provoking discussions within our group. It is now obvious that heading tags and semantic HTML are subject to some serious misunderstandings. If you’re interested in learning more about headings (and how to use them), watch this fantastic video by Kevin Powell:
- Go back ten seconds
- Play
- Forward 10s
- 07:36
- 15:49
- Mute
- Full Screen mode
The Pros of Mobile Apps over Web Sites for Businesses
Websites need an Internet connection to function, whereas mobile apps can operate offline and be used on various mobile devices. Businesses can benefit from mobile app development agency in some ways that websites cannot.
Engaging Interactive Users
Mobile apps provide a more interactive experience when compared to websites that users must access through a mobile Web browser. This enables businesses to produce content that is not currently accessible on their website. Plus, they can include games or contests that let users win prizes.
Use on Different Devices While Offline
While Websites need an Internet connection to function, mobile apps can work offline and on a variety of mobile devices. Because of this, apps are much more adaptable than websites, enabling them to reach more people and potentially boost sales. When a user’s Internet connection malfunctions while they are on a website, the website does not work properly. Since most mobile apps can function without a network connection, they typically have an advantage in terms of dependability.
A Pre-existing User Base
Because so many people own smartphones, mobile apps give businesses the chance to connect with a much wider audience than they can with just Websites. Anybody can use apps, regardless of their financial situation, as the majority of them are free to download.
The Apps Business Model
Due to the fact that users can make purchases or pay subscription fees to access particular features or content, mobile apps are typically more profitable for brands than Websites. While sales on websites are typically restricted to one-time purchases, recurring revenue sources from subscriptions are frequently present in app development agency.
Push Notifications That Are Customized
Push notifications, which users can configure in their mobile apps, let businesses notify users of any updates to their products or services. Brands don’t have to worry about sending out email or text messages to efficiently and quickly distribute new information because such notifications show up on the user’s device as soon as the device receives them.
User Experience That Is Special and Customized
Mobile apps frequently enable users to move around the entire app in a way that feels natural to them. Your team can create mobile apps that are perfectly sized for small screens, giving users the best viewing experience possible on their mobile devices. In order to ensure that users can access a website on a variety of devices, websites typically have to adapt to all screen resolutions and sizes, which means brands may need to make some image quality sacrifices.
The Advantages of Web Sites for Businesses Over Mobile Apps
Websites don’t require users to download an app to use them, and they’re available on the Internet even when the user’s cellular service goes down. Additionally, websites have some unique advantages over mobile app development agency for businesses.
Easy Access
Anyone can access a website, regardless of whether they have access to cross-platform mobile development technology, which is the first and most significant advantage of having a website rather than a mobile app. Additionally, websites are accessible online even when a user’s cellular service is unavailable and don’t require users to download an app in order to use them.
Increased Flexibility and Customization
Websites can easily be modified to match your branding. Additionally, since websites are easier to update, you won’t need to pay a developer every time you want to make a change, which can be expensive.
Increased Click-Through Rates
In comparison to an app that users might not get around to downloading, people can find your business faster when it is on the Web, so you will have a greater chance of turning visitors into customers. An app is less likely to be downloaded unless a user specifically seeks it out, so users are more likely to click links on a website than in an app.
Accessibility across All Platforms
Users don’t have to worry about compatibility problems because they can access websites on all platforms and in all browsers. Every time a user updates their device with a new version of the operating system or browser, they must also update their apps. Costly and time-consuming work may be involved in this.
Ability to Access for People with Disabilities
Internet content can be accessed without a smartphone by those who use screen readers or other assistive technologies. Because most apps are incompatible with them, web sites are typically more compatible with these tools than apps are.
Cost-Effectiveness
One of the biggest advantages of having a website is that you only have to pay for hosting. You won’t have to spend a lot of money on hosting services because they are reasonably priced—especially if your site doesn’t receive much traffic. In contrast, you may have to pay one-time fees as well as ongoing subscription fees for a mobile app.
improved search engine optimization
Because it increases your visibility and increases traffic to your website, SEO is essential to its success. Compared to a cross-platform mobile development app, your website can be optimized for search engines much more quickly and easily.
Because managing and updating your content on a website is completely free, SEO services and tools are not required. However, you can get this done for you by using subscription-based services. A mobile app must be submitted to numerous app marketplaces for indexing, which could eventually cost more money.
Considerations when comparing mobile applications and websites
You must establish your product goals so that you are clear on the intended use of your app before developing a mobile app strategy. Also, consider whether your particular type of business would benefit more from having a website. Several different factors will determine whether your business should develop a mobile app or a website.
What Objectives Do You Have for Your Goods or Services?
The primary goal of mobile app development agency for businesses is to boost sales. There is no assurance that your app will be able to accomplish this, though. You must establish your product goals so that you are clear on the intended use of your app before developing a mobile app strategy. Also, consider whether your particular type of business would benefit more from having a website.
Is Real-Time User Interaction Necessary for Your Product?
For companies that offer real-time customer interactions, cross-platform mobile development are best. Brands that offer live chat features or demand that customers register for accounts in order to view their purchase history, for instance, can benefit from the use of apps. A Web site might be sufficient if your product doesn’t require these interactions, saving your company the expense of maintaining an app.