Online shopping on mobile devices is quickly becoming the norm. According to estimates, nearly four out of five Americans shop online, and more than half of them do so using a mobile device.
Compared to other customers, mobile shoppers reportedly spend two times as much money. In the United States, it is anticipated that mobile sales will account for 44.7% of all e-commerce transactions in 2019.
Then what? According to research, 80% of smartphone users are more likely to make a purchase from a business if they have a mobile hybrid app development that makes it simple for them to find the answers they need. According to reports, 76% of consumers say that shopping on their mobile devices “saves them time.”
But what does all this information mean for your company? Therefore, it is time for you to seriously consider creating a unique mobile app for your company. These figures will only rise as smartphones become more widely available.
Why are mobile apps important for both small businesses and large corporations?
In the current business environment, mobile apps are crucial. Given the aforementioned data, it is obvious that mobile commerce will experience a significant increase in the near future. Boost your Businesse through app all over the world by making the transition to mobile apps.
Still unsure of the need for a mobile app for your company? The following are some key advantages of having a mobile hybrid app development for your company:
Effortless customer engagement and direct communication
Customers can be engaged effectively with the help of mobile applications. You can share the most recent information, brand-new product introductions, promotional offers, and discounts with your customers in real-time.
More than 2.6 billion people worldwide now own a smartphone. You’ll always be able to tell whether the app users are responding favorably to any marketing updates you send out.
Enhanced Recognition and Customer Loyalty
The best thing about custom mobile apps is that they give business owners a chance to raise brand awareness. One of the most important aspects of marketing to boost your business through app.
You can further promote trust by staying in touch with your target audience on a regular basis. Additionally, brand loyalty increases in direct proportion to customer trust.
Be Unique Among Others
Custom mobile applications give your company a competitive edge. You can use it as an omnichannel marketing tool to reach a wider audience in addition to using it for efficient communication. When your rivals reach their full potential, you’ll already have a sizable market share under your control.
Powerful Marketing Technique
You can make sure that your customers are always aware of your business if your boost your business through app. Direct messaging and push notifications are two ways you can communicate with your customers.
You can also allow users to share their experiences with their networks by integrating your mobile app with well-known social media platforms like Facebook. Through the network of your users, this can assist you in reaching the untapped customer base.
Further, what? Even more vital information that you can use to further optimize your marketing efforts is sent to you by your app, such as customer behavior, demographics, and geolocation.
Enhanced Client Contentment
In order to maintain fierce competition, customer satisfaction is crucial. You can provide customer service much more quickly if you have a customized mobile app for your company. Customers enjoy knowing that their concerns are being addressed immediately and that answers will be given as soon as possible.
Your mobile app can function as a help desk where clients can leave comments, inquiries, or complaints at any time. Engagement is much higher when customers receive tailored responses to their queries.
Increase Your Profits and Sales
You can increase sales and profits by ensuring that your customers are happier. More than 70% of purchases are influenced by how customers are treated, claims SalesForce. When you have a lot of happy customers, there is more demand for your goods or services. Through your app, you can also manage loyalty programs to honor your devoted customers.
Additionally, you can influence your customers’ purchase decisions by using your mobile app. Customers can be informed when they are close to the physical store, for example, by using location-sensitive push notifications.
An increase in conversion rates, One of the most valuable metrics in the world of marketing is conversion rate. According to a Forrester study on online retailing, the conversion rate on mobile apps is 2X higher than the conversion rate on mobile browsers.
Users are found to remain engaged and devoted for a longer period of time when timely in-app messages are sent. With an increase in engagement rates, conversion rates rise. This indicates that you stand a better chance of increasing the overall ROI if you offer a high-quality customer experience and maintain their engagement.
For a better understanding of the advantages to boost your business through app, see the infographic below.
Reviews of apps
Platforms for hybrid app development reviews are effective at generating leads. They feature the main features and advantages of new apps, and they publish in-depth and entertaining reviews.
The two most typical methods of working with such media are both common. You first send them a summary of your product along with links to app stores and request that they leave a review. In a different scenario, they might add you to particular lists or ratings of related apps (if they have them). Media representatives will probably request payment for the reviews, and that is acceptable. Check the platform’s monthly visits, geographic reach, and audience interests again if this occurs using Google and Similar Web. Making a splash and attracting new users would be assured by submitting to tech blogs like Appadvice, Hongkiat, or Thenextweb. Buildfire created a fantastic list of 113 sources to use when looking for a reliable app review.
On social media the first interested users will be attracted more quickly if an app release is promoted in social media. Avoid destroying everything with mindless copy pasting by instead entertaining subscribers with relevant content, trending issues, and thematic infographics. Social media is a fantastic tool for connecting with your audience, getting their feedback, and distributing critical updates. Do you already have a social mediaaccount to boost your business through app?
You will undoubtedly need a website (or at the very least, a landing page) if you plan to advertise your app before it is released in order to highlight the major updates, key functions, and features of the app. Promote your website while running an advertising campaign with a marketing company. Offer users a personal discount or additional value in exchange for their app news subscription, such as free levels. A second (FREE) channel for communicating with customers could emerge from an email list. Just don’t spam.
True power of influencers
The true power of influencers—trendsetters who gathered tens of thousands of followers around their social profiles—has already been revealed by brand owners and marketing experts.
Creating a partnership with influencers appears simple at first. However, asking someone with 5 million followers to post something like, “I’m using [App Name].” It would be incorrect to ask, “Have you already tried it?” Quantity doesn’t mean quality.
Connect with influencers in your niche and establish sincere, mutually beneficial relationships. It’s possible that fewer relevant users will follow them. Useful tools for finding the top influencers in your industry and area include BuzzSumo and NinjaOutreach.
An introductory 30-second video can help users explore your app. The entire world will be anticipating the release of your product if you create a dynamic video that highlights its key features, design, and user benefits. Your video can be promoted by posting it online, sharing it on social media, or sending it to mobile advertising companies.