Before going to a store, 83% of American consumers claim to have used an online search engine.
Within a day, 28% of people who use their mobile device to conduct a local search visit a physical location and make a purchase.
In addition to generating the ROI you’re after, local SEO drives actual customers to your business.
How Local SEO Functions
Local SEO is exactly what it sounds like: search engine optimization for a particular geographic area.
Its focus on a smaller segment of customers does not imply that it is less significant or time-consuming than a more comprehensive SEO campaign. Every business is, in some sense, a local business, and the best business listing of all is a Page 1 search result on Google, or even better, the Local Pack on Page 1. A local SEO campaign can be advantageous for both small businesses and multinational corporations.
In many ways, a local SEO strategy comes down to improving your brand’s visibility across pertinent local directories and optimizing your current online presence within Google apps. In a coordinated effort, the goal is to increase both website and foot traffic.
Your business’s digital footprint is even more crucial than its actual storefront because the majority of commerce is moving online. Increasing your visibility locally through SEO a company’s online presence, allowing leads to easily learn about your locations, offerings, and key differentiators.