Pay per lead agency won’t take you long to realize that you need to keep the lead funnel filled with leads if you think about your typical lead funnel.
PPC Can Generate More Leads
Leads begin at the top of the funnel and work their way down to a conversion at the bottom. It can be difficult to get the first leads to feed the funnel’s top. Let’s examine how this could be done and why PPC is a fantastic lead source.
Blogging: This can be a good source of leads, but in order to do so, you must a) consistently publish new content, b) hope that your blog posts are shared widely, and c) have a large following. This requires time.
Email: You can send out follow-up emails to your current subscribers, or you can rent or buy a list of email addresses in the hopes that you’re able to find excellent new customers for your company.
Social media: This can get you new followers and fans and expose you to new prospects. However, it doesn’t mean those followers are in your target market or need your product or service.
Organic search: organic ranking is at the top of the heap. Approximately 85 percent of search clicks come from page one organic listings, and the clicks are free! The only problem is you’re competing with thousands of others for those positions, and you’ve got to do a ton of on- and off-page SEO work and wait months, maybe years, to get to page one.
PPC: You can instantly appear on page one and be in front of people who are searching for your solution to their problem. More people are aware of you and what you have to offer than before. Bingo!
Yes, pay per leads Dubai agency is a channel you pay for by the click. Do keep in mind, though, that no marketing channel is free. Someone has to manage social media, write blogs, work with the SEO agency (not free), and publish the emails—and those people don’t do it for free.
Benefits of PPC for Lead Generation:
- entice customers who are seeking out what you have to offer
- Get traffic and keyword rankings right away.
- Place bids on various funnel stages
- Control the message at each stage of the funnel
- Look at what people are looking for, then tailor your message to meet their needs.
- Learn more about your leads’ behaviors.
- Monitoring ROI to the penny
- Increasing your lead database and using other techniques to market to them