Top 5 benefits of social media marketing in UAE

Top 5 benefits of social media marketing in UAE

Defining the purpose of your business and making the audience understand it better is one of the most difficult things to do. Many people do focus on establishing their business and give little or no attention to marketing it. The reason for this is they do not know the importance of marketing for their business. Marketing especially digital marketing decides the future of your business and makes people understand and love it. Social media marketing is the soul of digital marketing and is one of the most important channels providing an average of 95 percent of return on your investment. With an assurity of success for your business, social media marketing helps generate leads, build traffic, attract potential customers, and uplift your business revenue. 

But to apply social media marketing techniques in your marketing campaign, you have to understand them in a better way. So that you can make social media marketing more functional for your business. In this guide, we will help you get through the basic concepts of social media marketing its importance, channels, and benefits. Also, we will tell you how you can create a better social media marketing strategy for your digital marketing campaign because after all your marketing campaign is dependent on your strategy. So let’s start by defining social media marketing.

Top 5 benefits of social media marketing in UAE

What is Social Media Marketing?

Magnified illustration with the word Social Media on white background.

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Making use of social media platforms like YouTube, Facebook, Instagram, etc to intensify website traffic, increase engagement, and enhance brand awareness is called social media marketing. The content that you can use in your social media marketing campaigns can be in the form of images, dynamic banners, infographics, videos, and blogs. 

Importance of social media marketing

Social media marketing is quickly becoming one of the most important components of Digital Marketing. Because of its wide range of channels, and a vast amount of active users, every business company and digital marketer is making use of social media for marketing purposes.

But if you are not applying social media marketing even though your business is the deserving one then you are missing a big marketing opportunity. Because social media marketing is cost-effective and can help you in obtaining the desired traffic by hitting the global audience. That is why it is important for you to choose social media as your marketing companion.

Top 5 benefits of social media marketing in UAE

Channels of social media marketing

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It is also important to choose the right channel in order to get maximum stability in your social media marketing campaign. Because if your desired audience is on Instagram and you are targeting it on Twitter then you are doing nothing more than wasting your money. You should choose social media marketing channels that are more beneficial for your business. For that purpose, you must have a little knowledge about some common channels of social media marketing. 

• Facebook

Facebook is the largest social networking site in the world and the most popular social media platform. It allows its users to interact with others who have the same interested by making groups and communities. Facebook provides a variety of opportunities for business owners to promote their services and products. They can create accounts or pages to promote their goods and services. 

What makes Facebook extra helpful for both business owners and marketers is its insights. Facebook gives you complete updates on how successful your campaign is through metrics that include page views, engagement, likes, shares, and much more.

 You can make use of the below-mentioned tips in making Facebook more functional for your cause. 

1. Create a Facebook page for your business
2. Create original and premium quality content
3. Take advantage of user-created content
4. Use metrics tools to measure the success rate of your campaign.

Top 5 benefits of social media marketing in UAE

• Instagram

With over 1 billion monthly users, Instagram holds the reins of social media marketing. Most people get attracted to Instagram due to its simplicity. All you just need is a mobile phone to promote your services or products. Also, you can place ads on it to hit the global audience. However, Instagram is not limited to some industries but mostly is used for food, beauty, fashion, and eCommerce. No matter what kind of business you are running you can take help from Instagram in its promotion. 

The below-mentioned tips can help you in taking advantage of Instagram for digital marketing. 

1. Make use of emojis to create a compelling bio.
2. Use a good and lucrative profile picture. 
3. Give the link to your website in the bio
4. Get paid and unpaid shoutouts from other influencers
5. Regularly update stories and posts

Top 5 benefits of social media marketing in UAE

• YouTube

Videos can tell your business story better than anything. Especially when you choose a platform genuinely made for videos. You can use social media marketing channels like Facebook, Instagram, and Twitter to make informative and descriptive videos for your business but you will not get the most benefit. If you want to gain the desired benefit then YouTube should be your one-stop destination. Why? Because the only thing that works on the platform of 2 billion monthly active users is videos. 

To take advantage of YouTube, you can make use of the following techniques.

1. SEO optimize your videos 
2. Keep posting videos regularly
3. Make a playlist and organize videos
4. Collaborate with other YouTubers
5. Make use of YouTube ads

Top 5 benefits of social media marketing in UAE

• LinkedIn

It is a very strong B2B marketing platform. LinkedIn serves as an updated online resume of a person or a business. If you are running a business and want to hire some new people, you can hire them from LinkedIn by searching for them and by observing their work. 

Like Facebook and Instagram, you can also make use of LinkedIn for the promotion of your products and services. 

Some ways through which you can take advantage of LinkedIn are:

1. The first step is to create an engaging profile
2. Create a page for your company just like you would do on Facebook
3. SEO optimize your pages
4. Upload engaging and eye-catching content
5. Use ads for the promotion of your business products and services

Benefits of social media marketing

Just imagine spending less than one hour per day to increase your business recognition and traffic with a little cost as compared to other digital marketing channels and getting a 95 percent return on your investment. How does that sound to you? Almost all digital marketers claim that they get an impressive ROI through social media marketing and this is one of the many benefits that social media marketing generates for your business.
Here we will discuss the top 5 benefits that social media marketing gives to your business. 

Top 5 benefits of social media marketing in UAE

• Increases Brand Awareness

Brand visibility is a big factor in generating leads, getting traffic, and making sales but getting an enormous amount of traffic is only possible when you have good brand visibility. Social media marketing helps you to tell your brand story to people all over the world and help them in choosing your business products and services over other brands. By making use of social media accounts, you can interact with other sponsors and your audience in a better and efficient way. You can post daily in order to provide something new to your followers to keep them excited and connected to your business. We can say without any doubt that just regular use of a simple social media page can gather a big amount of consumers for your business.

• Improves Search Engine Rankings

However, a simple social media business page can help you in getting some potential customers but does social media marketing improves your ranking on search engines? Search engine optimization is very important in deciding the future of your business and if social media marketing does not rank your business on search engines then it is not a good digital marketing technique.

Social media marketing does improve search engine rankings, many digital marketers who are using social media for marketing purposes claim that they see search engine rankings because of social media. In order for you to rank your business website on search engines, you have to create good quality content on regular basis and should also use targeted keywords so that people may find you easily. 

Top 5 benefits of social media marketing in UAE

• Higher Conversion Rate

If you are getting good traffic but it is not being converted into your customers then you will not have any benefit of traffic. At first, social media marketing makes your business visible then also helps you in converting them into your customers. When you are posting videos, images, blogs, and infographics related to your business regularly, it will leave a good impression on the people making them think that you offer good quality products and services. Also, it is easy to interact with people through social media accounts so if they got any questions related to your products and services, you can easily clear out their queries and can help them in buying your services and goods. 

Top 5 benefits of social media marketing in UAE

• Better Customer Satisfaction

Customer satisfaction matters a lot for a business or a brand. Because if your customers are satisfied only then they will give you good reviews and will choose your services again. But if the customer is not satisfied then you will not get good reviews and also that customer will never going to choose your services or products again. Social media marketing is more about communication than networking. That is why it helps in creating better customer satisfaction because it is easy to interact with customers and solve their queries on social media than on other marketing channels. Also, it is easy to make customers your permanent clients when they are happy and satisfied.

• Cost-effective

Cost-effectiveness is the demand of many business owners who wish to market their goods and services digitally. Digital marketing is effective and functional but some of its channels are quite expensive and so it becomes difficult for a person who has just established his business to choose these digital marketing channels. But social media marketing is the channel of digital marketing that provides an exceptional return on your investment while allowing you to invest just pennies for dollars. Because of its cost-effectiveness and functionality, it is becoming the most preferred digital marketing channel in the whole world. 

How to create the best social media marketing strategy?

If you are new to social media marketing and do not know how to create the best social media strategy for your business then you can follow the below-mentioned steps to create a simple and functional social media marketing strategy. 

1. The first step is to choose your business goals
2. Do complete research about your audience
3. Set up social media accounts and their profiles
4. Post on a regular basis
5. Collaborate with other social media marketers
6. Analyze the success rate of your campaign

By following these simple steps you can create a successful social media marketing campaign without hiring a digital marketing agency and can promote your products and services. 

Top 5 benefits of social media marketing in UAE

Final thoughts

It is clear that social media marketing holds the reins of the future of your business. If you have not started with social media marketing yet then open a social media accounts for your business, set up profiles, and post daily so that you can create followers and then can convert them into your customers. Since it is cost-effective, there are no chances for you to lose your money. 

Your competitors may already be using social media marketing, do not let them take your potential customers.