You might believe that since Facebook has more users than Twitter overall, it would be wiser to allocate the same resources to your Facebook campaigns as you would for a Twitter marketing agency in Dubai campaign.
That response is reasonable. And while there is undoubtedly value in advertising on Facebook, Twitter provides chances to connect with demographics that you might find difficult to engage with if you restrict your social media marketing campaigns to one platform.
For instance, compared to Facebook, Twitter has a higher percentage of users who are Hispanic and African-American. The proportion of users who have a college degree is the same. Therefore, incorporating Twitter into your marketing strategy helps you reach a wider audience.
Embracing a Growing Trend
According to Twitter, ad engagement increased by 23% in Q3 of 2019. It appears that this upward trend in engagement is still going strong.
Increased Engagement Chances
According to research, an average Twitter user will interact with an ad on that platform for 26% longer than they would normally do on another social media platform.
Getting to Know Active Buyers
53% of Twitter users fall into the category of people who are more likely than others to purchase new goods as soon as they are available.
Furthermore, data indicates that 80% of Twitter users fall under the category of “affluent millennials.” You can reach users with spending power by running an advertisement on Twitter.
According to surveys, 79% of Twitter ads agency users enjoy exploring the site to see “what’s new.” The phrase “the number one platform for discovery” is sometimes used to describe Twitter because of this.