Although there are many benefits to digital marketing, today I will be talking about the main 13 benefits of digital marketing.
Digital marketing has changed the landscape of how marketing used to operate.
Today we are living in a digital world where we use anything from mobile phones, laptops to desktop computers.
Because we use so many devices around us. It has made the job of marketers so easy.
While there is some downside to digital marketing, there are many benefits as opposed to it.
Let’s dive in and check out the 13 benefits of digital marketing.
# 1 Global Reach
Been an online business you can have a global reach without investing in your Global offices.
With the help of a website, you can start interacting with customers around the world.
A customer sitting in Switzerland versus a customer sitting in Dubai or maybe a customer in New York.
The world is the opportunity at your doorstep on the online website and digital marketing world.
You can sell anywhere. At any time. To anyone!
All you need today is a web address and stunning looking website.
# 2 Low Cost
While there are many many other benefits of digital marketing low cost is one of the benefits you cannot ignore.
As we were talking about earlier, where you can reach your customers globally it is not very costly at the same time to do that.
You might be surprised by how little investment you can start your business today.
All you need is a web address, a stunning looking website and a business idea.
# 3 Measurable Results
13 Benefits of digital marketing about measurable results.
Well, think no more because with the help of digital marketing you can measure your result at no time.
In fact, you can measure your sales in real-time as it happens.
And that’s the beauty of digital marketing.
You can start a Facebook campaign today and by the end of the day, Facebook will tell you how many people saw your ad and how many times AD was clicked.
Results come so fast that you will be surprised, and guess we’re just getting started with 13 benefits of digital marketing.
# 4 Social Awareness
While there are many many many benefits to digital marketing social awareness is one of them.
As you go on your journey to start your marketing campaigns.
Without even realizing you see that people start talking about it.
Well, that is building Social awareness in your community and your audience.
That’s another beauty and the power of digital marketing benefits.
Because with the help of digital marketing you can target your local community, the area you want to target and the city you want to target.
# 5 High Conversion Rate
We were just talking about measurable results, and guess what? High conversion rate is one of them!
So you can say that hundred people clicked on your new Ad, and about 5 to 10% of those are going to convert.
While the conversion rates of 5 to 10% is an industry average conversion rate based on 25 different industries.
You can be surprised to see a higher conversion rate and a higher return on your investment.
Some industries have seen surprisingly 30 to 40 percent conversion while for others there may have seen a significantly high conversion rate.
Well, You’re Never there until you start, so stop thinking and start doing.
# 6 Target Demographics
Still talking about 13 benefits of digital marketing target demographics is a huge winner.
With the help of digital marketing, you can decide and choose who you want to target.
The power and ability to target anybody with any age bracket, male or female, alongside the culture brackets in mind.
You want to target somebody young or you want to target somebody more mature, well start doing it, what are you waiting for.
# 7 Grow with time
The number 7 benefit of digital marketing is to grow with time.
Trust me when I say grow with time, I mean it.
Digital marketing is scalable.
You can start a store with little to no investment and as low as $500 into digital marketing every month.
And when you start seeing some returns on your investment you can go to the next level.
Instead of $500 you can start investing $1000.
To get double the return then what you were getting before.
And then $1500 or maybe $2000, you can keep on going.
Growing with digital marketing has no limits.
# 8 E-Commerce
You have been thinking about this perfect product that you have been wanting to sell for so long.
But, you just don’t have the investment, well don’t worry.
Now you can start your very own product online with the help of e-commerce.
E-Commerce changed the Internet world.
It all started with Amazon and then other people came along.
Today we have big giants and companies around the world who continue to invest in e-commerce.
E-Commerce continues to grow with time and it’s only going to grow more.
# 9 Channel Segmentation
The 13 benefits of digital marketing include channel segmentation.
There are so many channels online today then there were ever before.
But you don’t have the river you have the choice to pick and choose the right channel for your business.
Start from Social Media or choose Google PPC, if you want to go to hardcore selling.
Or you want to showcase the videos of your business directly to showcase products and services in the action as it happens.
You have the power and ability to do that, and then you got YouTube.
You want to target somebody young and millenial, well Instagram is the right channel.
# 10 AB Testing / Alpha Beta Testing
Back in the days when you were starting to do your marketing Billboard campaign your team and you had to do a lot of time in research.
Because you know that you had a budget of $10,000 but you can only spend once and it has to be perfect it has to be in the right direction.
But what if all the time and all the research and all that efforts and energy development research it goes wrong.
Well, then you just wasted $10,000 for nothing.
Today with the help of digital marketing you can test your campaign with AB testing.
While you can start slowly, set up a campaign and divide your budget.
And with passage of time see the results then go with the best campaign that gives you the best results.
# 11 Organic Reach
There is a lot of fuss around in the market that digital marketing is only a paid platform.
Well there are many paid channels and mediums to advertise your business online.
It’s best if you start with organic ones.
That’s where you get most of the traffic.
As per a study in research done by the American Marketing Association, it shows that 90% of the business sales come from organic traffic
Thinking about which organic channels are best for your business, Drop your comments below in this article to know more or simply get in touch.
# 12 B2B Marketing – Linkedin
Business to business marketing digital. Wow, yes.
If the business module is to get more businesses LinkedIn is the right channel for you.
LinkedIn digital marketing lets you connect with businesses or the decision-makers directly.
It’s also a great platform for Organic reach, at least now.
# 13 Sales Funnel Optimization
We have already talked about so many great benefits of digital marketing.
While, I was saving sales funnel optimization for the last one.
Sales funnel Optimisation just like the name says. You are to optimize your sales.
With the help of digital marketing, you can see which of your customers come through which of these channels and then monitor their buying journey as they continue on your website.
Sometimes you have a thousand people visit your website or for your business for your dropshipping.
But at the end of the day, you don’t get any sales.
Where the answers can surprise you, sales funnel Optimisation can help figure out.
Drop your comments below or get in touch if you have any questions or seek professional help.
Benefits of digital marketing for any company
ANY company can take advantage of Digital marketing for as long as they are willing to approach strategically, Benefits of digital marketing for any company.
There is a lot of fuss around the public on how best to use digital marketing medium to take advantage of digital marketing for any company.
The benefits of using digital marketing can be long-lasting and can scale your business massively.
Drop your comments below or get in touch if you have any questions or seek professional help.